After an increase in crashes between motorists and cyclists, and a record number of cyclist deaths, New York City formed a coalition of government and non-profit groups to promote bicycle safety. Our task was to brand the group and develop a campaign to improve safety for cyclists on the streets of NYC.
PROJECT: Naming, logo design, bike safety campaign including outdoor and transit posters.
Role: Art Director/Creative Director
Copywriter: Kammie McArthur