M-Made
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Darigold Cheese Launch

For the launch of a new line of cheddar cheese from Darigold we created a giant (human-size) mouse trap, daring people to try our delicious cheddar. 

Along with our giant mouse trap, a street team, the Cheddar Peddlers, gave away like a gazillion cheese samples from their dutch-style cargo bikes. We had a lot of other things to create general awareness, including OOH boards and a social video series.

Role: Art Director/Creative Director
Copywriter: Andre Vriesman

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