NYC Bicycle Safety

After an increase in crashes between motorists and cyclists, and a record number of cyclist deaths, New York City formed a coalition of government and non-profit groups to promote bicycle safety. Our task was to brand the group and develop a campaign to improve safety for cyclists on the streets of NYC.

PROJECT: Naming, logo design, bike safety campaign including outdoor and transit posters.

Role: Art Director/Creative Director
Copywriter: Kammie McArthur

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