PCC is a Pacific Northwest, 56,000 member strong, food co-op that has been walking the talk of natural, organic, local and sustainable foods for over 60 years. And they have grown to be the largest food co-op in the country—an iconic Seattle brand that needed a fresh identity and brand update. We created a new logo that could grow with them—a flexible identity system using illustrations within the logo to communicate different aspects of the PCC brand. We also launched the rebrand with advertising work that supported a new website, a store redesign, PCC product redesigns, and social content announcing the brand change.
Role: Graphic Designer/Art Director Copywriter: Sammi Chancey