Here are a few projects for Virginia Mason Orthopedics and Sports Medicine. Traditional media like TV and billboards are always important for general awareness for Virginia Mason but we did a few other things to get people's attention including an experiential event, a Sounders FC match takeover and more.
For the event we place a 12 foot tall cast on the Hammering Man sculpture in front of the Seattle Art Museum and invited people to sign the cast. By the end of the day it was completely covered with signatures, and the event created a ton of awareness for Virginia Mason.
Role: Director for the TV commercial. Art Director on the campaign
Copywriter: Andre Vriesman