For the launch of a new line of cheddar cheese from Darigold we created sampling events with a giant (human-size) mouse trap, daring people to try our delicious cheddar. A street team, the Cheddar Peddlers, gave away like a gazillion cheese samples from their dutch-style cargo bikes. The launch was supported with billboards, digital ads and a social video series.
Role: Art Director/Creative Director
Copywriter: Andre Vriesman